Creative Marketing Portfolio
Kai
Saucedo
Brand builder, music artist, and creative director building at the intersection of culture, music, and content.
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Brand builder, music artist, and creative director building at the intersection of culture, music, and content.
I'm Kai — a mechanical engineer turned creative. Currently based in Oahu, Hawaii, I've spent the last few years building brands from scratch: a lifestyle label rooted in surf culture and a music project that's landing on editorial playlists and label radars.
My approach to marketing is the same as my approach to engineering — understand the system, find the leverage point, execute precisely. I don't just create content. I build audiences, tell stories, and turn passion into real traction.
A lifestyle brand & label rooted in surf, dance, and car culture. Established in 2024. Built from zero to 1k+ followers across platforms in under a year. Coordinated merch rollouts, photoshoots, and videoshoots. Collaborated with Babe Beverages — a San Diego-based kombucha brand — sponsoring events. Ran affiliate merchandising, website operations, and marketing for Druski's Coulda Been House Season 2 winner (@bippleyipsnipp_, 329k IG followers).
House & UK Garage influenced project built and marketed entirely independently. Established in 2025. Grew to over 1M monthly views, secured a feature on EDM.com, attracted A&R interest and support from SoundCloud, and received a label offer from Breakaway — all through strategic content and community building. Garnered over 2M streams across DSPs (Apple Music, Spotify, YouTube Music, SoundCloud) thru organic reach and email collection from short form content on Instagram & TikTok.
Creating brand identity from concept to execution — naming, visual direction, tone of voice, positioning, and community.
Platform-native content planning across Instagram Reels, TikTok, and YouTube. Audience growth through organic engagement loops.
Artist PR, release strategy, playlist pitching, SoundCloud/DSP growth, press outreach, and editorial placement.
Scaled @prodkaikai to 1M+ monthly views, 10k+ followers in under a year, and over 2M+ streams across all DSPs. Deep understanding of virality mechanics, hooks, and retention across short-form platforms.
Turning audience into community — through consistent voice, shared identity, and content that means something to a specific subculture.
Engineering background means I understand systems, data, and iteration. Marketing without metrics is just guessing.
Open to marketing roles, brand partnerships, and creative collaborations.
Based in Oahu, Hawaii. Available remotely.