Co-founder of 'Iwa Media, and founder/builder of two independent brands — KAIKAI & OFF THE TOP — from zero. Experience in paid advertising, content strategy, and performance analytics.
I'm Kai — a mechanical engineer turned digital marketer. I've built two personal brands, KAIKAI and OFF THE TOP, from the ground up — and decided to leverage that hands-on growth experience into an agency, co-founding 'Iwa Media, a Honolulu-based agency that helps local businesses grow through Meta advertising, content strategy, and web development. I know both ends of the business — building the brand, and building the agency behind it.
I run paid social campaigns end-to-end — ad account setup, pixel and Conversions API implementation, and full-funnel systems from strategy through performance reporting — for clients across tourism, hospitality, home services, and food & beverage. My approach is the same as my approach to engineering: understand the system, find the leverage point, execute precisely.
Based on Bogger Builds' live campaign: ~8X return on ad spend from 4 bookings of a $400 service against sub-$200 Meta ad spend; $85 Messenger flyer campaign generated 16 leads (~$5.31/lead).
A lifestyle brand & label rooted in surf, dance, and car culture. Established in 2024. Built from zero to 1k+ followers across platforms in under a year. Coordinated merch rollouts, photoshoots, and videoshoots. Collaborated with Babe Beverages — a San Diego-based kombucha brand — sponsoring events. Ran affiliate merchandising, website operations, and marketing for Druski's Coulda Been House Season 2 winner (@bippleyipsnipp_, 329k IG followers).
House & UK Garage influenced project built and marketed entirely independently. Established in 2025. Grew to 1M+ monthly views, secured a feature on EDM.com, attracted A&R interest and support from SoundCloud, and received a label offer from Breakaway — all through strategic content and community building. Garnered 2M+ streams across DSPs (Apple Music, Spotify, YouTube Music, SoundCloud) thru organic reach and email collection from short form content on Instagram & TikTok.
Ad account setup and management, audience targeting, and campaign strategy across Facebook & Instagram — from cold traffic to conversion.
Pixel and Conversions API implementation, full-funnel attribution, and performance reporting that proves ROI, not just reach.
Platform-native content built for retention — hooks, pacing, and short-form editing that keeps viewers watching to the end.
Naming, positioning, pricing, and pitch materials — building brand and agency infrastructure from the ground up.
Outreach and lead pipeline development across tourism, hospitality, home services, and food & beverage.
Engineering background means I understand systems, data, and iteration. Marketing without metrics is just guessing.
Open to digital marketing, paid social, and growth roles.
Currently based in Oahu, Hawaii.
Open to relocation. Available remotely.
