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KAIKAI

My independent house and UK garage project, grown on short-form content and nothing else.

Role
Artist, producer, and marketer
Started
2025
Sound
House and UK garage
Find it
@prodkaikai
2M+
Streams across platforms
50M+
Views on short-form
EDM.com
Feature
Breakaway
Label placement

How it grew

Built and marketed entirely independently. Short-form content on Instagram and TikTok drove the audience, and email collection turned viewers into listeners. That reach turned into 2M+ streams across Spotify, Apple Music, YouTube Music, and SoundCloud, a feature on EDM.com, A&R interest, support from SoundCloud, and a label placement on Breakaway.

Setup: FL Studio, Serum, Pioneer DDJ-1000.