Brand
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A lifestyle brand and label rooted in surf, dance, and car culture, built from zero.
What I built
- Grew the brand from zero to 1k+ followers across platforms in under a year.
- Built and ran the e-commerce site, merch rollouts, and the photo and video shoots behind them.
- Landed a partnership with Babe Kombucha, a San Diego beverage brand, sponsoring events together.
- Ran affiliate merchandising, website operations, and marketing for the Season 2 winner of Druski's Coulda Been House (329k Instagram followers).
This is where I learned to sell. Most of what I know about growth came from doing it for myself before I did it for anyone else.