Paid Social Campaigns · Kai Saucedo

Fourteen funded ad campaigns across multiple clients and two years, each built to do one job on small business budgets.

The approach

Small local businesses, small budgets. The biggest campaign here spent $200 daily, the smallest $9. At that size nothing can be wasted on reach that won't convert, so every campaign gets one job and gets judged on the one number that matches it.

Traffic. Send people to a page. Judged on cost per link click.
Conversations. Start a Messenger thread, for people who would rather ask than fill out a form. Judged on cost per conversation.
Leads. Drive a tracked action on the client's site. Judged on cost per conversion.
Data analytics. Install the Meta Pixel on the client's site so every campaign reports real actions, not just clicks. Judged on whether the numbers can be trusted.

Yoga Floats

Eleven campaigns over two years, $971 in total. Most of the work was hiring. Seven recruiting campaigns spent $351 and brought in 86 applicant conversations and 1,326 link clicks. The best of them, a single post in September 2025, got clicks for six cents each at a 12.9% click-through rate. Messaging ads did the rest at about $2.73 a conversation.

The current lead campaign has been running since September 18. It has 137 website conversions so far at $3.07 each, and its video has been watched to the end 2,343 times.

Bogger Builds

Three campaigns for a mobile mechanic on Oʻahu, $382 in total. In June, a short-form reel drove traffic to the booking page at $0.21 a click, while an offer-led brake special started conversations at $4.75 each, versus $23.44 from the reel. Those two campaigns led to 4 booked jobs at $400 each: $1,600 against $273 in spend, about 5.9x. In September, a sales campaign for Mauka4x4 lift kits produced 3 confirmed calls.

What carries across

One job per campaign. The reel and the brake special were good at different things, and blending them would have made both worse.
Creative sets the cost per click, not the bid. The cheapest clicks came from posts people actually wanted to read: a job opening and a short reel.
For local service and hiring, a message beats a form. People ask a question before they commit.

Bookings and revenue come from the client's records, not Meta tracking.